The term growth hacking refers to a process of certain experimentation which helps in rapid increase across marketing channels. Growth hackers are basically engineers or product managers who mainly focus on building the business and engaging it. In order to rapidly increase the business, growth hackers usually make use of cost effective alternatives in place of traditional marketing, such as: social networks, viral marketing etc.
The phrase ‘growth hacker’ was struck by Sean Ellis in 2010. The growth hacker term was used to describe recruits with the right mind-set having unconventional digital marketing strategies.
An Unconventional Skill Set
There were tons of applicants for growth hacker jobs having a traditional skill set which didn’t quite meet the bar. On the other hand, Sean Ellis was in search of someone who was focused completely on making start-ups grow. In order to seek someone who was focused on making a company grow and expand using unconventional skills, he invented the term ‘growth hacker’. He was in search for a person who could access a target market, exploit any digital means and drive users towards any product.
A growth hacker should be an expert in multi-channel marketing. He should be able to generate ways to manipulate traffic and drive them via his marketing. He should also be an expert in the coding skills required for any product development. The knowledge of coding is a must during the product design phase for a growth marketer to process the internet product.
It might seem odd in figuring out a combination made out of a product manager, a coder and marketer. However, these are the combinations which are the most sought-out for and who could fill in the vacancy in growth hacker jobs. There is a massive shortage of candidates who are technical, analytical as well as marketing-orientated who can accelerate a product growth.
Specialising in Growth Hacker Recruitment
Intelligent People is a specialist growth marketer recruitment agency which understands that growth is crucial for any start-up company. Intelligent People understand that recruitment for a growth manager is different from a conventional marketer.
A growth hacker must also be having a strong grasp on data analysis, such that, user trends can be detected and programmed to attract the required traffic thus attracting the target customer audience.
There are various examples listed below which explain growth hacker jobs:
- The cloud storage giant Dropbox, offers additional storage space for free for an existing user if the user recommends the service to his friend.
- The accommodation marketplace Airbnb was able to make use of growth hacking and make a way to leverage their listing on well-established accommodation platforms.
Finally, if a start-up company needs a growth hacker with unique skills they should always contact Intelligent People and they shall be served with the exceptional candidates.
On the other hand if there is a confident growth hacker, he or she should contact Intelligent People regarding jobs.